Louise Reinich, Show Producer, has been producing shows throughout Edmonton since 1993. Her greatest accomplishment was guiding the Edmonton Woman's Show into a success. Louise strongly believes in a wholistic approach to producing a trade show, which includes a well-managed show floor and an organized, smoothly run, move-in and move-out process for exhibitors.

In 1999 Louise Reinich was approached by the ski industry to produce a ski show and, after much thought, she made the decision to proceed with the show's plans. The Edmonton Ski Club partnered with the show and added the Ski Swap component of the show, and Edmonton saw the first Ski and Snowboard Show event. Held for the first time in the year 2000, it was a tremendous success with incredible support from the industry and the public. The trademark component of the show is a low-ticket price with a ton of added value.

In 2006 the ski and snowboard industry came to Family Productions with an idea for an indoor rail competition. Louise, recognizing the advantages this competition would offer to exhibitors and attendees of the Show, took on the challenge to help create the first ever indoor rail competition. The competition was appropriately titled The Jib Jam, and was a great success!

Each year visitors of the Edmonton Ski and Snowboard Show take home awesome values in lift tickets with each entry ticket purchased. Through this promotion, everyone wins! It's great for skiers and snowboarders, ski resorts, local hills and the ski show's attendance. Louise and her team look forward to many more years of successful Ski and Snowboard Shows throughout the province!